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The Boing Toy Shop Story

The Best Toy Shop in Boston

Our Beginnings

Boing! Toy Shop opened its doors in 2001 with a clear mission: to provide top-quality toys and become a cherished resource for the Jamaica Plain community in Boston. Driven by a passion for play, exceptional customer service, and the strong support of local families, we quickly became more than just a store—we became a part of the community fabric. Today, while we serve customers across the Greater Boston Area and beyond, our heart firmly remains in Jamaica Plain.

Meet Kim Mitchell, Owner of Boing!

Kim Mitchell, the owner of Boing! Toy Shop, has been a proud resident of Jamaica Plain for many years, raising her daughter in this vibrant community. Transitioning from a successful career in finance, Kim was drawn to the more personal connection of running a toy store. She seized the opportunity to take over Boing! when it went up for sale, knowing it was her chance to make a meaningful impact locally. Kim's natural affinity for toys and games, coupled with her business acumen, has turned Boing! into a beloved institution.

A Community Cornerstone

For over two decades, Boing! has been everything Kim envisioned and more. She relishes in having created a lively toy store that stands as a testament to the strength and generosity of the Jamaica Plain community. The positive feedback from her customers not only fuels her dedication but also reinforces the strong community bonds Boing! has formed over the years. To Kim, Boing! is not just a business—it's a partnership with the neighborhood, contributing to its unique charm and character.

Looking Ahead

Kim remains committed to enriching the lives of children and families through Boing! Toy Shop, offering toys that inspire fun, growth, and learning. She is deeply thankful for the local community's choice to shop local and for all customers who support Boing! every day. Together, they create meaningful connections—one toy at a time.

Visit Us Today

Discover why Boing! Toy Shop is the top toy & gift destination, located in Boston's Jamaica Plain neighborhood. Whether you're local or visiting, stop by to explore our selection and experience the magic of Boing!

Map directions to Boing Toy Shop