Pretend Play

Play in an imaginary world of glittery rainbows and magical creatures with Schylling's Unicorn super stretchy puppets. Make endless expressions and...

This cute bunny has a friction motor. Run it along the floor a few times to charge it up then put it down and watch it speed off.  Ages 3 and up   

There are as many ways to play with this house as there families in the world. Six rooms, moveable stairs, and a reversible winter/summer-themed, ...

This adorable 4" wind up turtle is great for fun in the tub, pool, or even ocean! Wind him up to watch him go!  Ages 3 and up 

The rooster is crowing! It’s time to join us down on the farm as we bring imaginative play to life with the new Farm Animals set, part of the Magna...

For the young foodie wanting an early start in the kitchen, the Gourmet Kitchen Starter Set is an excellent way to introduce kitchen tools and safe...

This adorable tree hut is the perfect hang-out for any little critter. The door opens and shuts, and when you push down on the small branch - POP! ...

Little chef essentials: time to eat with the Hape wooden food play set – who said dinner time cannot be fun? With the realistic but safe tools in t...

Mother Lucy teaches math at the Cloverleaf Corners Elementary School. Father Barker runs his own business as a photographer. Brother Buddy loves ca...

Designed for young wizards, this kit contains all the spellbinding ingredients you need to create 3 of your very own magic wands. Each set contains...

Let your fashion fantasies take flight with Magic Swirl Sassy Pet Sak and its plush Pegasus companion! Featuring an elegant marbled pattern of past...

Squish them, twist them, can’t resist them! Mash’Ems is full of sets of addictively squishable friends that fit perfectly in the palm of your hand ...

These capybara-themed mood rings are fun accessories that change colors to fit the user's mood. Sold individually. Rings are adjustable to fit a ra...

Introducing the Float like a Butterfly Wand – a whimsical accessory to bring the magic of fluttering butterflies to your child's world! This enchan...

Florence loves to play hospitals! Do you? Dress her up as a doctor, nurse, patient and more. Featuring one wooden doll and a stand, a reversible ba...

Zoey LOVES hobbies. Zoe has 7 interchangeable outfits to swap and change. Dress her up for cheerleading, ballet, gymnastics and more.  Featuring 1 ...

The Paper Dolls set is a wonderful pretend play toy that can be used again and again in so many ways! Eeboo's sturdy version comes with a backdrop ...

This set of 9 stickers are designed with pink glitter finish & pink gem accents, made to sit nicely on a child's face. Just peel and stick to y...

Feel as free as a butterfly when you decorate yourself with these beautifully drawn temporary tattoos! Includes 1 sheet of tattoos. Ages 3 and up 

Introducing the Alicorn headband - the perfect accessory for the unicorn within you! This enchanting headband features a lilac shimmering unicorn, ...

A colorful, mobile Hamburger Stand that serves savory meals at the Amusement Park! Set includes Latte Cat Father Mateo in chef's outfit, delivery b...

Treat kids to the LEGO Spidey vs. Green Goblin (10793) Super Hero toy for 4+ years old. This Marvel Spider-Man toy is specially designed to build c...

The LEGO Marvel War Machine Mech Armor (76277) buildable playset features a buildable, fully jointed robot for kids aged 6 and up and comes with st...

This supercharged set features a Venomized villain and a motorcycle-riding Spider-Man. LEGO® Marvel Motorcycle Chase: Spider-Man vs. Doc Ock (76275...