Pretend Play

Epic fantasy adventures await kids aged 5 and over with 1 of 12 collectible figures from the LEGO® Minifigures Dungeons & Dragons® (71047) toy ...

Kids aged 7+ can recreate stories from season 2 of the NINJAGO Dragons Rising TV show with the Cole's Elemental Earth Mech (71806) adventure toy. T...

Go for a walk on the wild side! The new Forest Animals set is designed for hours of screen-free, frustration-free fun and STEAM learning opportunit...

You can portray a different character every day of the week! Western mustaches offer a quick and simple way to take on any personality. Adhesive ba...

Play in an imaginary world of glittery rainbows and magical creatures with Schylling's Unicorn super stretchy puppets. Make endless expressions and...

The rooster is crowing! It’s time to join us down on the farm as we bring imaginative play to life with the new Farm Animals set, part of the Magna...

Introducing the Float like a Butterfly Wand – a whimsical accessory to bring the magic of fluttering butterflies to your child's world! This enchan...

Florence loves to play hospitals! Do you? Dress her up as a doctor, nurse, patient and more. Featuring one wooden doll and a stand, a reversible ba...

Zoey LOVES hobbies. Zoe has 7 interchangeable outfits to swap and change. Dress her up for cheerleading, ballet, gymnastics and more.  Featuring 1 ...

Feel as free as a butterfly when you decorate yourself with these beautifully drawn temporary tattoos! Includes 1 sheet of tattoos. Ages 3 and up 

Introducing the Alicorn headband - the perfect accessory for the unicorn within you! This enchanting headband features a lilac shimmering unicorn, ...

The LEGO Marvel War Machine Mech Armor (76277) buildable playset features a buildable, fully jointed robot for kids aged 6 and up and comes with st...

Everything you need to take care of the Hopscotch Rabbit cradle triplets is in this set. Includes Hopscotch Rabbit triplets Phillip, Fauna and Flor...

A doctor's office is opening in Calico Village! Set includes Persian Cat Dawn in her white doctor's coat and scrubs with stethoscope. Features hosp...

Squish them, twist them, can’t resist them! Mash’ems are soft, squishy, water-filled collectible toys that feature all of your favorite license...

Do you want to squeeze a snowman? Mash’ems brings Arendelle to you with the Frozen collection, based on the hit Disney movie! This collection showc...

Planning for Fire Prevention Week or putting together a fireman costume? This Tin Firefighter Badge with clip is perfect for the little fire fighte...

Transform your little one into a glistening Ice Princess with Great Pretender's enchanting Face Crystals set! This magical collection includes icy ...

The essential accessory for covert missions and recon! This handy watch offers a variety of functions to help you investigate your cases. In additi...

Creative kids aged 6+ can enjoy pen-ended role-play scenes from their favorite video game series with the LEGO Animal Crossing Julian's Birthday Pa...

Party Puppies are pint-sized pups that are ready to party. Fun to squish, hug, and collect, these little puppies are all dressed up with somepl...

Twist’em, Squish’em!! Collect all your favourite Marvel Avengers characters with these cool mash'ems capsules. They're squishy  and squashy and lot...

These new pint-sized pups are fun to squish, hug, and collect. Perfect for playing with friends or to travel along with their owners in a bag, ...

Plastic Ninja sword and sheath with dragon motif for costumes and pretend play. Ages 6 and up