Pretend Play

Go for a walk on the wild side! The new Forest Animals set is designed for hours of screen-free, frustration-free fun and STEAM learning opportunit...

You can portray a different character every day of the week! Western mustaches offer a quick and simple way to take on any personality. Adhesive ba...

Kids aged 7+ can recreate stories from season 2 of the NINJAGO Dragons Rising TV show with the Cole's Elemental Earth Mech (71806) adventure toy. T...

As a detective, you need the right equipment for your investigations, including tools to find, recover, and identify fingerprints. To use fingerpri...

The rooster is crowing! It’s time to join us down on the farm as we bring imaginative play to life with the new Farm Animals set, part of the Magna...

Play in an imaginary world of glittery rainbows and magical creatures with Schylling's Unicorn super stretchy puppets. Make endless expressions and...

Creative kids aged 6+ can enjoy pen-ended role-play scenes from their favorite video game series with the LEGO Animal Crossing Julian's Birthday Pa...

Party Puppies are pint-sized pups that are ready to party. Fun to squish, hug, and collect, these little puppies are all dressed up with somepl...

These new pint-sized pups are fun to squish, hug, and collect. Perfect for playing with friends or to travel along with their owners in a bag, ...

Plastic Ninja sword and sheath with dragon motif for costumes and pretend play. Ages 6 and up 

Fairies are guardians of the forest, yet they are tiny, no larger than the dragonflies for which they are often mistaken. Fairy ponies are larger, ...

One of the most popular dinosaurs of all time, the Stegosaurus is quite distinctive with its row of large bony plates along its back, and the fou...

Everything you need to take care of the Hopscotch Rabbit cradle triplets is in this set. Includes Hopscotch Rabbit triplets Phillip, Fauna and Flor...

You'll be ready to explore the high seas and find treasure with this blue foam pirate sword. This toy sword is made of durable EVA foam and is grea...

Introducing The Eras Dress – a celestial masterpiece for your little star! Adorned with a constellation of stars, this dress adds a touch of celest...

Transform your little one into a glistening Ice Princess with Great Pretender's enchanting Face Crystals set! This magical collection includes icy ...

Introducing the Float like a Butterfly Wand – a whimsical accessory to bring the magic of fluttering butterflies to your child's world! This enchan...

Florence loves to play hospitals! Do you? Dress her up as a doctor, nurse, patient and more. Featuring one wooden doll and a stand, a reversible ba...

Zoey LOVES hobbies. Zoe has 7 interchangeable outfits to swap and change. Dress her up for cheerleading, ballet, gymnastics and more.  Featuring 1 ...

This simple to assemble playset includes four 3-dimensional dinosaurs and prehistoric plants to assemble, 2-Sided backdrop with daytime and glow-in...

The discovery of Yutyrannus changed how paleontologists thought about large tyrannosaurs. Feathers in this carnivorous relative of T. rex suggested...

A small, stubby marsupial endemic to Australia, wombats are an evolutionary mystery! It's believed that wombats diverged from other Australian mars...

The Wizard Dragon is said to be one of the most knowledgeable and powerful dragons of all. However, access to his wisdom or his magical resources o...

The North American porcupine is one of the largest rodent species on the continent, and uses modified hairs known as quills to defend itself from a...