All Our Products

Illuminate the night with our Light Up Moon Ball! With its mesmerizing glow and bouncy properties, this pocket-sized ball brings a magical touch to...

See what kind of things your magnet will pick up. Try paper clips, coins, keys, pins, pens or aluminium foil. Which of these items is attracted t...

FidlBitz® are revolutionary cubes that stick together but are not sticky. If you can think of it, you can build it! Stack, link, shape, build ...

Welcome to a world of sensory exploration and imaginative play! Engage in cognitive development and boost creative confidence through sensory play....

The Buildeez! Jet Plane is not just another wooden model set, this take on a classic activity means more creativity and more fun in every box.​Buil...

The Buildeez! Race Car is not just another wooden model set, this take on a classic activity means more creativity and more fun in every box.​Build...

Layer, decorate and play with Sand Art! Fill your Dragon with neon and glow sand. Add fun foil accents and glow stickers then add your little Drag...

Learn to paint like the Masters! Recreate Sunflowers by Vincent van Gogh on real artist canvas. Illustrated instructions and and online tutorial te...

Paint a picture inspired by Monet's Water Lilies. Learn the techniques used by the masters to create your own works of art. Fully illustrated instr...

Add pops of brilliant color to your creations, as you elevate your art and redefine the boundaries of your creativity – with the Black Edition Supe...

Take a journey into a world of color and shapes with this retro-themed kaleidoscope! Just hold it up to your eye and turn the end to create a never...

Learn chemistry with this hands-on crystal growing experiment kit. Follow the simple steps to grow crystals on your dinosaurs and rocks, making you...

Learn chemistry with this hands-on crystal growing experiment kit. Follow the simple steps to grow crystals on your dinosaurs and rocks, making you...

Open The Joy’s new Magnetic Emotions set introduces children to a cast of colorful emotion characters ready to show their feelings through expressi...

Open The Joy’s Emotions Memory Match game uses colorful tiles to put your child’s memory to the test and introduce them to a wide range of emotions...

Help your kids foster essential life skills with these 4 unique decks!The Anger Management cards provide breathing exercises, yoga poses and re-foc...

Discover, create, and celebrate the colorful spectrum of emotions with our brand-new craft that lets kids customize their very own feelings playhou...

Manage anxiety in 5 therapeutic steps: 1. Catch negative thoughts 2. Check negative thoughts 3. Change or replace negative thinking 4. Practice pos...

Step into a world of acting, guessing, and expressing with this delightful new twist on classic charades! There are emotion cards for every turn, s...

Robert Louis Stevenson's swashbuckling adventure tells the epic tale of treasure hunter, Jim Hawkins, as he and his pirate crew sail the vast Spani...

Following the mysterious death of Sir Charles Baskerville at his manor on Dartmoor, the townsfolk point their fingers at a legendary demonic creatu...

In this modern fairy tale about an unlikely heroine, Dorothy embarks on a quest to find her way home with her companion Toto, stumbling across intr...

Take it in turns to spin the spinner and draw a card to see which household object you need to find. Will it be a shiny necklace? A yellow sock? Pl...

Clip and create styles for every type of hair! Using the included 100 bead clips with butterfly, gem, and flower accents, young fashionistas can cr...